Geospatial Insight

Role: Graphic Designer & Content Creator
Company: Geospatial Insight, Birmingham
Deliverables: Brand assets, social graphics, infographics, presentations, email marketing, videos, animation, flyers, brochures, SEO, web design

Overview

At Geospatial Insight, I supported the design of a wide range of visual deliverables that helped bring the brand to life across digital and print. My work focused on creating graphics that communicated complex information clearly, supported campaigns, and strengthened brand presence across channels.

Geospatial Insight is a UK-based geospatial intelligence company combining satellite, aerial and drone imagery with AI-driven analytics to deliver insights for risk management, infrastructure planning and climate resilience.

The Challenge

Geospatial Insight offers a wide range of products and services, including flood risk solutions, satellite imagery, drone imagery, sustainability insights and visual intelligence platforms, serving multiple sectors such as insurance, infrastructure, environment and government. The challenge was to create clear brand consistency across this diverse portfolio, while tailoring messaging and visuals to suit different audiences without diluting the core brand.

My Approach

I worked closely with internal teams to understand their goals and translate them into clear, effective visual communication. This included designing print materials such as flyers and brochures, supporting SEO-led campaigns, and creating campaign graphics and social media visuals. Through considered layouts, strong typography and a consistent style, I ensured information was easy to understand and visually engaging across all outputs.

Outcome

The work I produced strengthened Geospatial Insight’s visual language and helped communicate ideas more effectively to their audience. The graphics supported campaigns, presentations and ongoing marketing activity, contributing to a more cohesive brand presence and clearer storytelling across touchpoints.