BCS Group
Role: Graphic Designer & Marketing Executive
Company: BCS Group, Walsall
Deliverables: Marketing graphics, social media assets, campaign materials, brochure design, infographics, flyers, exhibition graphics
Overview
During my time at BCS Group, I worked closely with the Marketing team to deliver a wide range of graphic design solutions and support broader marketing and social media activity.
BCS Group are a Midlands-based supplier of safety and construction services, providing fleet services, signage and supplies, and steel fabrication to clients across the construction and infrastructure sectors.
The Challenge
BCS Group operates in the construction and safety sector, where clear communication and trusted visual messaging are critical. My role was to help bring consistency and impact to the brand across print and digital channels while ensuring assets supported strategic campaign goals.
My Approach
Alongside digital marketing activity, I produced a wide range of print and large-format materials to support BCS Group’s sales and operational teams. This included brochures, flyers, posters and infographics used across campaigns and customer communications. I also designed large-format exhibition graphics for trade shows and industry events, creating stand visuals and banners that clearly communicated key services and product ranges in busy, physical environments.
In addition, I designed van livery for BCS Group’s fleet, adapting the brand identity to vehicle formats to ensure strong visibility and a professional appearance on the road. This helped extend the brand beyond traditional marketing channels, turning company vehicles into consistent, mobile brand touchpoints.
Outcome
The work I produced helped strengthen BCS Group’s visual presence and supported engagement across their marketing channels. Working closely with the marketing team allowed for a more cohesive approach to brand communication and consistent delivery across campaigns.
Keighley Hand
t: +44 (0)7990 818880
e: keighley@keighleyhand.co.uk