Role: Junior Designer Company: Depict Creative, Wolverhampton Client: Enjoy Wolverhampton Deliverables: Posters, digital adverts, social media graphics, event artwork
Overview
As a Junior Designer at Depict Creative, I worked directly on creative output for Enjoy Wolverhampton, producing visual content to support events, campaigns and city-centre promotions. The work focused on bringing energy and consistency to the Enjoy Wolverhampton brand across a wide range of formats.
Enjoy Wolverhampton is the city centre Business Improvement District (BID), delivering marketing and promotional campaigns that support local businesses and increase footfall across the city.
The Challenge
The challenge was to create eye-catching, flexible designs that could be adapted across multiple campaigns while still feeling cohesive and recognisable. With frequent events and varying audiences, the visuals needed to be engaging, clear and easy to apply across both digital and printed materials.
My Approach
Working under the art direction of my director, I applied the existing Enjoy Wolverhampton brand across posters, digital advertising, social media content and event artwork. I adapted layouts and visuals to suit different campaigns while maintaining consistency in colour, typography and overall tone.
Outcome
The final designs supported ongoing promotional activity and helped maintain a strong and recognisable visual presence for Enjoy Wolverhampton across channels. The project strengthened my ability to work quickly within established brand systems while delivering creative solutions for fast-paced, event-led campaigns.