Role: Designer (Freelance) Client: Gleeson Recruitment Group, Birmingham Deliverables: Logo, branding, web design, social media graphics
Overview
I worked with Gleeson Recruitment Group to develop a refreshed visual identity and website that reflected their professional, people-focused approach to recruitment. The project covered branding, logo design and the creation of supporting digital assets, with the aim of presenting the business clearly and confidently online.
Gleeson Recruitment Group is a UK recruitment business connecting candidates with employers across multiple sectors through personalised support and industry insight.
The Challenge
The challenge was to create a brand and website that felt professional and trustworthy while still being approachable. As a recruitment business operating in a competitive market, the visuals needed to communicate credibility, clarity and consistency across both the website and social media channels.
My Approach
I designed a clean, modern logo and applied the brand across the website and social graphics to ensure a cohesive digital presence. Particular focus was placed on clear layouts, readable typography and a consistent visual language that supported both user experience and brand recognition.
Challenge
The final branding and website provided Gleeson Recruitment Group with a clear and professional digital presence. The supporting social graphics helped reinforce the brand across platforms, resulting in a cohesive identity that aligned with the company’s values and audience.