Here for Nurses Hero
Role: Junior Designer
Company: Depict Creative, Wolverhampton
Client: Cavell Nurses’ Trust, Redditch
Deliverables: Social media graphics, animation storyboard, campaign visuals, awards presentation content
Overview
While working as a Junior Designer at Depict Creative, I supported a fundraising campaign for Cavell Nurses’ Trust by creating social media graphics and the storyboard for a motion piece. The campaign was designed to encourage donations while also supporting the Here for Nurses Hero awards night.
Cavell Nurses’ Trust is a UK charity supporting nurses, midwives and healthcare assistants through financial and practical help during times of hardship.
Challenge
The challenge was to communicate an emotive message that encouraged engagement and donations, while ensuring the visuals could also be adapted for use in an awards setting. The animation concept needed to translate clearly from storyboard to final animation and work alongside static campaign content
My Approach
I developed a storyboard based around a mousetrap narrative, where the viewer follows the journey of a ball through the various problems, symbolising the challenges faced by nurses and the support provided through donations. The storyboard clearly defined pacing, transitions and key moments, enabling a smooth handover to the external animator. Alongside this, I designed supporting social media graphics to promote the campaign and drive donations.
Outcome
The final assets were used across social media to encourage donations and as part of the Here for Nurses Hero awards night. The project delivered a cohesive visual narrative across static and motion content and strengthened my experience in campaign-led storytelling, fundraising design and collaboration with external animators.
Keighley Hand
t: +44 (0)7990 818880
e: keighley@keighleyhand.co.uk